Lesson 6: Imagine the future of the advertising industry

Why does this lesson matter?

To conclude the Brave curriculum, let's imagine the advertising industry of the future. As blockchain is expected to revolutionize every industry, what kind of future awaits the advertising industry?

What you can learn in this lesson

  • The future of the advertising industry
  • Impact on Stakeholders

An era in which ad viewers play the leading role

Up until now, advertisements have been increasingly perceived as a kind of hated object, and the number of opportunities for them to be seen has continued to decrease.

Furthermore, countless intermediaries have appeared between advertisers and advertisers, and the privacy of ad viewers has been violated.


However, with the rise of the blockchain, this situation is beginning to show signs of improvement.

With the rise of blockchain, however, this situation is beginning to improve, and companies like Brave are not only eliminating unnecessary intermediaries, but also protecting users from privacy violations.

In addition, opt-in ad delivery formats are becoming a prerequisite, and measures against ad-fraud are being developed.

And to top it all off, the value of the act of viewing an ad can be visualized in a proprietary currency such as BAT.

All of these are signs of an era in which ad viewers will play a leading role.


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How will the future of stakeholder change?

We have already learned that there are three major stakeholder groups in online advertising: advertisers, ad publishers, and ad viewers.

Let's deepen our understanding of each of these futures.


Advertisers

By eliminating unnecessary intermediaries from the existing online advertising market, it will be possible to deliver ads inexpensively and transparently.

Since it will also be possible to collect accurate data without violating user privacy, the accuracy of ad delivery can be expected to improve.


In addition, with the elimination of bots due to ad-fraud countermeasures, it will be possible to eliminate the unnecessary delivery of advertisements, which will increase the effectiveness of advertisements.


Publishers

By reducing the number of unnecessary data collection tools, the display speed of the website will increase dramatically.

This will not only increase user satisfaction, but will also provide more opportunities for advertising.


In addition, the widespread use of systems such as BAT, where users are rewarded for viewing ads, will enable monetization beyond simple ad placement.

The fact that there is no intermediary makes direct communication with advertisers possible, which is also a huge advantage for advertisers.


Viewers

In an age where the viewer is the main player, every action in online advertising will originate from the viewer.

Since the viewer is the one who decides whether or not to view an ad, advertisers are forced to deliver higher quality ads, and publishers are forced to select higher quality ads.


Since the possibility of privacy being violated will be reduced, people will be able to enjoy using the Internet with peace of mind.

As a result, the bad image that viewers have of advertisements will gradually be erased.

This is why the future of online advertising has the potential to change so dramatically, and we are now approaching a turning point of change.


Check your achievement

Click the “Tick” button
if you understand the lesson so far.

Lesson 6: Imagine the future of the advertising industry

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